Exporting perishable commodities to Asia: Developing a stakeholder collaboration model

Strategic policy development
Reference number
CRCNA funding
Total project value
Project length
2.5 years
Finish date
Project Manager
Kristin Nunn


  • Central Queensland University
  • Growcom
  • Rockhampton Regional Council
  • Tropical Pines Pty Ltd
  • Passionfruit Australia
  • Queensland Department of Agriculture and Fisheries
  • Queensland Department of State Development


Coordination through the supply chain between growers, processors, marketers and transporters is the main impediment to exporting perishable commodities to Asian markets. Developing strong ties with those Asian markets is critical for expansion and development of perishable commodities in Northern Australia.

This project will examine stakeholder collaboration in planning and investment for exporting high value perishable agricultural commodities (HVPACs) from Northern Australia to Asian markets.

This includes an exploration of multi-party collaborations in producing and processing perishable commodities, developing and enabling supply chain infrastructure as well as identifying policy and regulatory barriers to investment in this sector.

The research approach will combine a literature review, two stakeholder workshops, a farmer survey in Queensland, a consumer choice survey in China and spatial-modelling for volumes of HVPACs in CQ region.

The stakeholder workshops will examine the types and processes of collaboration suitable for HVPACs with regard to processing, investment and international trade mechanisms. In addition, technological innovation or adaptation, appropriate logistics and supply chain management will also be examined.

Upon project completion, the stakeholder collaboration framework for better export market development will enable increased access to Central Queensland’s commodities. This framework will be applicable to all regions within Northern Australia.

Producer survey 

Northern Australian horticultural producers are invited to take part in an online survey investigating the interest of producers in exporting their products to Asia to achieve higher returns.

This survey is undertaken by a research team of CQUniversity in collaboration with Growcom, Tropical Pines and Passionfruit Australia.

The outcome of the survey will help to identify the need and potential for a collaborative approach to better market horticulture goods produced in Queensland.

The survey will take about 20 minutes to complete and includes three parts:

  • Part A: Questions about your agri-business
  • Part B: Choice experiment
  • Part C: Questions about you

Information collected is confidential and will only be accessible to the research team.

For this study, the project team are seeking responses only from the adult farmers (18 years and above).

Survey participants will go in the draw to win a $100 gift voucher, once they provide contact details at the end of the survey. 

More information

Contact the project leader Dr Delwar Akbar -  d.akbar@cqu.edu.au.


Akbar, D., Rahman, A., Rolfe,J., Schrobback, P.,Kinnear, S., Bhattarai, S. ( 2019). Stakeholder collaboration models for exporting perishable agricultural commodities in Asia. CQUniversity, Rockhampton, Australia. (Interim report )

Conference papers (published)

Australia New Zealand Regional Science Associations International (ANZRSAI ) 2019. Cairns, Queensland, Australia.

Expected outcomes

  • Collaboration amongst local, regional, national and international stakeholders for HVPAC development.
  • Greater efficiencies and certainties in policy formulations for HVPAC development within northern Australia.
  • Long term horticulture production in the region at least doubled resulting in an increase to 5.6 billion from its current revenue of 2.8 billion in Queensland.
  • Increased investment in Northern Australia $100M from the three proposed case studies.
  • Upon implementation of the functional collaboration framework, a 5% increase, approx $9b in overall GDP within Northern Australia in the short (up to 5 years) to medium term (5 to 10 years).
  • This research can be applied to all regions in Northern Australia who can apply the functional collaboration framework to their own regions and industries.